Betancourt Nutrition

Miami, Florida – Early 2000’s.

A city known for its majestic beaches, mixed cultures, bustling nightlife, and beautiful people. Bodybuilding, although present in the city for decades already, was in steady decline of popularity due to its desperate need to draw in new, young bodies. Between the intimidating nature of the sport and seemingly unobtainable standards in order to participate, the sport was facing a demand for more inclusion and accessibility if it were to survive in this tropical city.

As is any story of success, our start came from a problem.
One man’s vision set the first foundation for what would be one of the most respected, leading brands of the sports supplement industry. The vision, he asserted, was to create a brand that was constantly pushing the envelope of human physical performance, while maintaining high standards of quality and transparency. Ignoring the advice of the old-timers, Betancourt Nutrition was formed and has since solidified itself as one of the most recognized brands in the fitness space Worldwide, supported by the expertise of top-tier exercise scientists, chemists, bodybuilders, and athletes – all striving for the common goal of delivering ground-breaking products backed by REAL science.